Social media metrics allow businesses to track how well their social media is doing online. Below we’ve picked out 5 important social media metrics and their meanings so you can better understand what to measure online and why!
Reach
Reach is a social media metric that tells how many people viewed your content. It’s key to monitor reach across all content types, such as posts, stories, and videos. Another thing to consider is who your material is reaching. This way you’ll better understand whether you’re hitting followers or non-followers. If many non-followers see your content, this could mean the post was shared, the algorithm is doing well, or both.
Engagement Rate
Engagement rate is the number of engagements your content gets as a percentage of your audience. Engagements can be likes, shares, or comments. They are a great indicator that your content resonates with your audience since they show that people interact with the content. According to Hootsuite, a good engagement rate is between 1%-5%. The more followers your page has, the harder a good engagement rate is to achieve.
Impressions
Impressions are similar to reach. While reach is the number of people who saw your post, impressions are the number of times the post was seen. If you see a post with higher impressions, take note of this to understand why it might have so much traction. This way you’ll better understand what resonates with your audience the most!
Click-Through Rate (CTR)
Click-through rate (CTR) is the amount of times someone has clicked a link on your content. This social media metric can let you see how many people are interested in your link. A click-through rate shows that people are taking action on your page and can indicate that your content is interesting!
Cost-Per-Click (CPC)
This metric is for paid ads. Cost-per-click (CPC) tells you how much it will cost per click your post receives. CPC is important because it tells you if you’re getting your money’s worth out of your ads. You also don’t have to calculate this metric yourself! Your ads manager account should tell you so you can better plan your advertising.
Interested in learning more about social media? Check out this article on “5 Social Media Management Tools To Help You Create Content”
