Just about everyone and their grandmother are on social media today! If your business isn’t taking advantage of what social media has to offer currently, imagine how far behind your business will be a year from now. At The Digital People, we don’t want to see that happen.
It’s not too late to start building a strong social media presence, but it’s going to take some elbow grease to make it happen. Check out these 4 reasons why it may be smart to hire a social media manager to help.
You Know Social Media Is Important, But You Don’t Have The Time
Knowing social media is important when it comes to growing your business is one thing, but being able to execute it is another story. Social media management isn’t something that can be put on the back burner whenever you don’t have time to deal with it.
As a business owner, or manager, you should be focused on the other aspects of your business! Every part of your business deserves full attention. You don’t stop selling products or services because you’re too busy doing other stuff, do you? Of course you don’t, so you shouldn’t put your social media to the side when times get busy.
You’re Running Out Of Ideas For Content
Even if you do have time to post regularly, coming up with content that sells can get difficult. It’s easy to feel like giving up when you don’t see results. This is where social media managers come in handy. When you don’t know what else to post about, they’re there with a whole list of new ideas to scale your business.
Here’s a short list of content ideas for businesses:
- Share your take on trending topics.
- Host a giveaway or contest.
- Show the company behind the scenes.
- Post or create relevant memes.
- Share tutorial videos.
- Post employee spotlights.
Your Confused About What Platforms You Should Be Posting To
Social platforms are popping up left and right nowadays, so how do you figure out which ones are best for your business? Social media managers are skilled at determining where you can get the best social media bang for your unique business’s buck.
Every platform works differently and they each target different markets. Don’t get overwhelmed thinking you have to be on every single platform out there, because you don’t need to be! At least, not until you have a strong presence on platforms you’re already on. Take it one step at a time.
You’re Not Using A Social Media Strategy
If you’re going to take anything anyway from this blog, let it be THIS!
If you don’t have a social media strategy and you’re just posting random stuff, you’re potentially missing out on huge gains. You seriously need a strong social media strategy or else you’re wasting valuable time and money.
If any of these statements are things you struggle with, you could really benefit from hiring a social media manager or agency. We know the struggle, that’s why we have a whole business built around alleviating your social media pain points.
For more social media tips, check out the Differences Between A Social Media Post and a Social Media Ad.
