Many people believe gaining followers on social media is a crucial aspect when just starting on social media. Although having an audience is essential, it is not always as important as ensuring your content is receiving engagement. Below, we break down why social media engagement is more important than follows!
What Is Engagement On Social Media?
Engagement on social media is defined by anything a person does on a platform to interact with a post. These can be likes, comments, shares, and more. Engagements are proof that your followers are seeing your content and interacting with it.
Why Are Social Media Engagements More Important Than Follows?
While getting more followers on a social media page is a sign your page is doing well, followers aren’t always going to interact with your content. Engagements show how many people have seen a post and have interacted with it. Engagements are important because they are a real representation of who’s actually looking at your content.
How Do I Get More Engagements On A Post?
Start by creating content you know you’d like to interact with. If you’re posting too many things that “sell” your business, people will become tired and frustrated, leading to more people unfollowing or not interacting with your posts.
Content that gets your audience more involved is usually better than posts with just a photo or video. Ask your followers questions, make games out of your posts, and ask for their opinion on things. These are just a few ways to get your audience engaged.
If you’re having trouble coming up with ideas to generate social media engagement, look at posts that do well for other businesses and companies. Even though it may not be the same for everyone, you can be sure to find some things that could work for you.
And if all of the above becomes too difficult for your business, consider hiring professionals to handle your social media. A digital marketing firm such as The Digital People will ensure your audiences will stay engaged! Give us a call at (318) 322-1914 for more details.
For Additional Social Media tips, check out Which Social Media Platforms Are Right For My Business and The Difference Between A Social Media Post And A Social Media Ad.
