QR codes can make for easy ways to provide information on printed materials. The codes can provide information such as menus, hours, coupons, and more. Here we have a few tips and tricks for you to get the most use out of your QR code.
Make your QR code easy to read
Because QR codes are meant to be scanned, displaying them in areas that are easy to get allows potential customers to use your code easily. Be sure that you have them sized correctly and that they aren’t cut off or printed using light colors.
Test your code before use
Testing your QR code ensures it is ready to go! Some people make the mistake of just creating and then posting without looking over it, which can result in errors for some people. Ensure you test your code once it’s generated. If you can, test it on multiple different devices to ensure it looks right for everyone!
Avoid posting your QR code online
QR codes are great when you can’t easily access a link, such as on printed materials. But putting them online can defeat their purpose. Most people can’t easily scan a code from their screens. When sharing online, it’s better to use clickable links. Save QR codes for printed materials!
Provide context
Provide context or explain where the code should bring you. This way users understand why the code is there and where it should bring them once scanned. This can also cut down on people worrying that the QR code could lead to some sort of virus or dangerous website!
If you’d like to learn more about digital marketing, check out this article on “Biggest Digital Marketing Mistakes”
