When establishing your business’s online presence, having a website is crucial. However, the question arises: What type of website should you opt for, and how many pages are necessary? Find the benefits and differences between a one-page website and a multipage website in the article below!
One-Page Website
What is a one-page website?
A one-page website is exactly like it sounds, a website with only one page! These websites usually contain only highlights of important information since there’s not much room to go into detail. They’re also easy to navigate!
One-page websites can be useful for small businesses with smaller budgets that don’t have a lot of information to present to customers. They’re usually cheaper than multipage websites, so it’s an option for businesses that are just starting out, but need to be expanded as the businesses grow to really take advantage of traffic available via search engines.
Multipage Website
What is a multipage website?
A multipage website is a website with several pages, such as, “About Us,” “Services,” “Contact Us,” and more. Multipage websites are ideal for businesses that have more complex products or services and need to present lots of information to potential customers.
Multipage websites can have a lot more functionality than one-page websites since you have more room to work with. If you’re creating an e-commerce business, these types of websites are recommended. Multipage websites give you the number of pages you need to run your business smoothly.
Large websites can also be used for advertising. Although, you’ll need to link your ads to a specific page on your website that matches your ads content and call to action.
Even though multipage websites can be a bit pricier than one-page websites, they are totally worth the investment in the long run for several reasons!
- Websites with several pages are great for Search Engine Optimization (SEO) purposes when done properly. They can be filled with useful content pages that Google can index. This means with you a greater chance to show up on search results when someone is searching for you.
- Multipage websites allow you to elaborate further about your products or services. This allows customers to learn more about you without digging around!
- Multipage websites are the way to incorporate e-commerce or other complex features into your site.
How to decide between a one-page and a multipage website
When deciding between a one-page and a multipage website for your business, it’s important to consider your specific needs and goals. One-page websites are ideal for businesses that are just starting out, while multipage websites offer more functionality, room for expansion, and the ability to enhance your online presence with SEO. Even though larger websites are a greater financial investment, there are definitely many benefits.
If you need assistance with your business’s website, don’t hesitate to contact the professionals at The Digital People today!
Did you enjoy reading this article? For more tips on maintaining an online presence, check out our article on “Keyword Research to Grow Your Business.”
