Aside from word of mouth, one of the most common ways that people find local service providers is through online search. They turn to Google and other search engines to locate skilled tradespeople who can solve their home and business service needs.
The Local Service Provider Search Facts
Check out how often people in the United States search for the following terms in a given month according to Moz.
Plumbers Near Me 410,000+
Electrician Near Me 184,000
HVAC Near Me 98,0000+
Tree Service 80,000
Foundation Repair 43,000+
And these are only a handful of examples. What if you can grab the attention of even a portion of those searchers right when they need you most?
Google Ads Provide Business Growth Opportunities
The beauty of Google Ads is that they are driven by identified needs. Utilizing search intent, these ads can be targeted to users who have shown in-market signals in specific geographic locations. No more casting a wide net and spreading your ad budget thin.
All About Local Service Ads
Local Service Ads are available to businesses in specialized fields. If your service category is home services, you are eligible to apply for a Google Guaranteed Badge. The badge indicates to potential clients that you having been vetted and are a qualified Google-backed business. This backing can go a long way in building consumer confidence.
Home Services categories according to Google include the following, plus junk removal.
Other categories that are eligible for local service ads and a Google Screened designation include lawyers, tax specialists, dance, diving, and language instructors, tutors, preschools, veterinarians, pet groomers, personal trainers, and more.
With local service ads you choose your budget and only pay per lead. Here is a an example of what these ads look like in action.
Google Search, Display, and Video Ads For Local Service Providers
In addition to local services ads, it is always an excellent idea to mix in some other types of google ads. These ads may show below local service ads on some searches, but may be found also in a variety of others places.
Google Search Ads
These text ads with optional image extensions can be shown when relevant searches are conducted across Google search properties. Advertisers are charged on a pay-per-click basis and can set very specific types of keywords to appear for including competitor names if desired. Also, Google Search Ads allow for much more information about your company to be included in the ad. See this example below.
Google Display Ads
These ads are centered around images and can be shown across millions of sites in Google’s partner network. Ads are targeted to reach potential customers who are “in-market” and those that have characteristics similar to those who are at that point in their buying cycle. Also, you can remarket to those who have clicked through on your ad and not yet converted.
Video Ads
Google Video ads are shown on YouTube and websites and apps that are part of Google Partner network. These types of ads can be great, especially, for businesses where before and after service, you see significant visual differences. Video ads can be found before or in the middle of existing video content or be free standing.
Harness the power of digital advertising and start reaching potential local and regional customers as they are searching for the services you offer today.
For more helpful marketing tips, don’t miss Keyword Research Tips To Grow Your Business.
