Many businesses recognize they need somewhere where people across the Internet can come for important information about their business. While the answer to this can sometimes be having a temporary social media page on Facebook or Instagram, it’s crucial to set up a website you own and can control yourself. Below we will explore Facebook pages vs websites and 4 reasons why your Facebook page shouldn’t be a substitute for a website.
Lack of Customization/Branding
Facebook pages offer limited customization options compared to websites. Even though Facebook allows you to upload a profile picture or cover photo, these things often aren’t enough to fully showcase your business’s branding.
A website lets users completely customize their site, including colors, design elements, layouts, and more. This way, your business stands out from the rest!
Limited Control
With a Facebook page, you’re limited to the platform’s features and functions, which can change over time without your control. The lack of control can be a problem for your business if you rely solely on Facebook for e-commerce, customer support, and more.
Facebook’s algorithms determine which posts are shown to your audience, which can potentially limit the reach of your business’s content. A dedicated website gives you full control over content and functionality. This ensures that you can deliver information about your products and services to your customers without being in the hands of a third-party platform such as Facebook.
Limited Professionalism & Credibility
Many people have Facebook and frequent the platform. However, solely relying on it to provide your community with business information can sometimes undermine professionalism and credibility. Some customers may think businesses with only a Facebook account are less established or trustworthy compared to those with dedicated websites.
An established website conveys legitimacy and professionalism, demonstrating that you’re serious about your business and want to provide a great online experience for your customers.
Limited Marketing Opportunities
Relying solely on a Facebook page as a substitution for a website can come with limitations in terms of marketing opportunities. While Facebook offers various advertising tools, businesses are restricted in utilizing certain ad types and functions that can only work with websites such as online display ads & retargeting ads.
Without a website, businesses can also miss out on search engine optimization (SEO), which is an organic way websites can rank higher in search engine results pages on Google, Bing, and more. By building a dedicated website, businesses have access to a broader range of marketing opportunities!
Conclusion
While social media pages may serve as temporary solutions for businesses, it’s important to recognize the limitations of a Facebook page vs website. Opting for a dedicated website not only offers customization but also enhances a business’s professionalism and credibility. Websites also offer better marketing opportunities that can increase their reach.
To learn more about websites and how to get more traffic to yours, check out this article here!
