The holiday season is the perfect time to captivate your audience on Instagram, and Stories offer an exciting, interactive way to connect. With over 500 million users engaging with Instagram Stories daily, there’s no better time to step up your social media game. Here are some of the best ways to use Instagram Stories during the holiday season to boost engagement, sales, and brand awareness.
1. Create Festive Story Highlights
Instagram Highlights can serve as a long-lasting extension of your holiday content. Create holiday-themed highlight reels showcasing special promotions, gift guides, and festive behind-the-scenes moments. These saved Stories keep your brand top-of-mind for customers exploring holiday shopping options.
2. Run Holiday Polls and Quizzes
Instagram’s interactive features, such as polls and quizzes, are perfect for engaging with your audience in a fun way. Ask followers about their favorite holiday traditions, gift preferences, or which of your products they’re most excited about. This drives engagement and provides valuable customer insights.
3. Promote Exclusive Offers
Use Stories to share limited-time holiday offers or discounts with your followers. You can create a sense of urgency with countdown stickers to remind users when a sale ends. Highlight flash sales, special promotions, and holiday giveaways to drive conversions during this peak shopping season.
4. Show Behind-the-Scenes Holiday Prep
Take your followers behind the scenes as your team gears up for the holiday season. Show preparations for holiday campaigns, new product launches, or office holiday parties. This creates a personal connection and shows the human side of your brand.
5. Share User-Generated Content
Encourage your customers to share photos and videos using your products during the holidays. Repost their content in your Stories as a form of social proof, boosting credibility while celebrating your community.
By leveraging Instagram Stories with festive, engaging content, your brand can shine brightly throughout the holiday season, keeping your audience entertained and ready to shop.
Interested in learning more this holiday season? Read our blog, “Creating a Holiday Content Calendar.”
